2010-4

摘要

2009 marked the sixth year of the digitization of cable TV in China. Cable subscribers numbered more than 163 million and digital cable subscribers accounted for about 40% of the total, reaching 65 million. While the whole system shift experienced steady growth, growth will be negative for basic STBs in coming years.

However, in China, a new potential market for HD STBs is blooming, prompting In-Stat to predict that shipments of HD STBs will reach more than 19 million by 2014, while revenues reach US$1.3 billion during the same period.

This report examines the changes taking place as the market moves from SD to HD STBs, analyzes the main difficulties hindering the development of HD STBs and how these things will affect HD STBs’ future development. Also, market trends and other detailed drivers/barriers to the forecasts are provided in this report.

目录及图表

Table of Contents

Executive Summary
Definition
Market Overview
Whole system shift update
Two-way network reconstruction update
STB shipment and market share
HD STB shipment update
HD STB Value Chain Analysis
Trends and Forecast
Trends
Drivers and barriers
Forecast
List of Tables

Slide 13. Chinese Total STB Vendor Market Shares 2009 (Units in Millions)
Slide 16. Chinese Total HD STB Vendor Market Shares 2009 (Units in Thousands)
Slide 19. The Main Channels for Distributing HD STB 2009 (Units in Thousands)

List of Figures

Slide 5: STB Shipment Forecast (Units in Millions)
Slide 5: HD STB Revenue Forecast (US$ in Millions)
Slide 12. Chinese Total STB Vendor Market Shares 2009
Slide 15. Chinese Vendor Market Shares for HD STBs in 2009
Slide 18. The Main Channels for Distributing HD STB 2009
Slide 38. Total Digital Cable STB Shipment Forecast—2009 to 2014 (Units in Millions)
Slide 40. HDTV Subscriber Forecast (in Millions)
Slide 42. HD STB Revenue (US$ in Millions)